What is Affiliate Marketing, You Must Know
What is Affiliate Marketing?
Affiliate marketing, while often referred to as a “channel,” is really a model or framework that makes it possible for brands to partner with individuals or companies (referred to as “affiliates,” “publishers” and “partners”), to track and measure their performance and do so in an efficient, scalable, and cost-effective way.
For example, let’s say you are a Direct-to-Consumer company that sells engagement and wedding rings. Through your affiliate program, you might partner with…
Websites focused on having budget-friendly weddings
Engagement/wedding ring review sites
Publishers who have the capabilities to promote sign-ups for your “free ring sizer kit,” thus driving high-value leads for you.
Whatever you are wanting these partners to do – drive sales, leads, new customers, etc. – you pay them after they’ve delivered on that desired action.
In other words, you’re paying for actual outcomes.
WHO ARE THE PLAYERS IN THE AFFILIATE MARKETING MODEL?
Brands (Advertisers/ Merchants)
Companies that sell a product or service. Industries include retail, direct-to-consumer, subscription services, financial services, travel, telecom, broadband, gaming, e-commerce, marketplaces, B2B and more.
Affiliates (Publishers, Partners)
Marketing partners to brands. They can be bloggers, active social media posters, niche content sites, personal website owners, product review websites, shopping sites, mobile apps, app-to-app marketing platforms, mass media sites, loyalty, coupon and reward websites and even other brands.
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